Project Outline
Part of DHL's global brand management was to design and program a motion toolkit containing several animation templates. The goal was to ensure consistency in their branding by using animation templates for intros, lower thirds, outros and chapter markers. The templates are distributed on their Brand Hub and are available for use worldwide. Using these templates, text can be exchanged and updated much quicker and without having to redo the entire animation – a perfect match for a company with many different film projects and service providers across the globe!
Motion Toolkit Overview
For more information visit the motion graphics guideline here on their Brand Hub.
Motion Toolkit
The Motion Toolkit exists as a Adobe CC library which can be imported into Adobe PremierePro. The templates that were created in After Effects can be used in Premiere without having to animate a single keyframe.
All the film editor needs to do is to drag and drop the templates into their project and adjust text and length of the layer according to his/her needs.
Credits
CLIENT
Strichpunkt – Agentur für visuelle Kommunikation, for DHL
Art DirectionStrichpunkt – Agentur für visuelle Kommunikation, for DHL
Fabian Hammans
Design
Tobias Saussele, Frederik Sutter
Tobias Saussele, Frederik Sutter
Motion Design & Animation
Stephanie Jagschitz
Stephanie Jagschitz