Concept
REDIDTECH is a down-to-earth company operating in three different business fields. Thoughtful considerations and elaborations – in close collaboration with my client – resulted in a geometric, edgy and bold logo that combines a distinct picture mark with a clear and modern-looking letter mark.
The picture mark consists of three shapes that reflect the three business fields that REDIDTECH operates in: maintenance, special engineering (machine construction) and safety engineering. Each one of those business fields has its own designated color. The three parts are connected and toothed like a gear wheel. It's geometric shape and sharp edges suggest precision and accuracy.
The picture mark consists of three shapes that reflect the three business fields that REDIDTECH operates in: maintenance, special engineering (machine construction) and safety engineering. Each one of those business fields has its own designated color. The three parts are connected and toothed like a gear wheel. It's geometric shape and sharp edges suggest precision and accuracy.
![](https://cdn.myportfolio.com/ea182512c834e20df06322d79ebbc248/7a57a834-a6af-401c-a67f-fc3521f03272_rw_1920.png?h=297a37047e6af2de17de576e5e91f212)
Logo
![](https://cdn.myportfolio.com/ea182512c834e20df06322d79ebbc248/61322a0a-6fc4-443f-b592-67f9a63a04cb_rw_1920.png?h=f4d8bb0f1a432f0fcbf4d40148e4025e)
Typography
![](https://cdn.myportfolio.com/ea182512c834e20df06322d79ebbc248/8726d0b5-8c4f-4a14-8295-48e2648e284d_rw_1920.png?h=763405a686ee7e7818ee1451bb2cdd9e)
Colors
Blue was chosen as the main color because it's proven to establish an emotional connection and build trust. Blue further symbolizes clarity, objectivity and security – values, that are very important to REDIDTECH. A perfect match!
![](https://cdn.myportfolio.com/ea182512c834e20df06322d79ebbc248/3d75d85a-035f-4779-a45a-93252aab1158_rw_1920.png?h=f263c94303f22d25d89cfc58cbb56dfb)